Tip Tuesday: Hey! That’s my baby! (and my photo)

I went a little Momma Bear on the internet a couple days ago, and I want to tell you why (and what you can do about it if it happens to you!).

If you’ve been living under a rock (or hiding under one to avoid my rampage), let me sum it up: some SUPER SHADY Chinese companies stole this beautiful photo of me nursing my baby girl, erased my watermark, and put it up on at least four different copycat websites purporting to sell the top I made out of custom knit (find the original blog post here )

A very thoughtful person in a Facebook group I’m a part of came across the ad, and alerted me to the situation. I immediately pulled my husband out of his bedtime routine and demanded that we figure out how to remove it. Like RIGHT NOW. Before he could get google loaded, I did what any (semi) sane momma bear would do: I Free-Speeched that shit, with a furious plea for help and not a few three letter words.

You might be sitting there, shaking your head right now. I mean, c’mon, I put it out there, right? Shouldn’t I have known that one of my images was bound to get stolen? As one free-speecher said “I practically gave it to them” or “right click save, it happens”. Here’s the thing folks: It does happen. And it sucks. Big time.

But let’s be clear about one thing: I DID NOT GIVE IT TO THEM, and THEY HAVE NO RIGHT TO PROFIT FROM IT. No more than parking your car in a lot gives a thief the right to steal it.

From the moment the shutter closed, I had a copyright on that image (ok, hubby does too since he’s the photographer around here), according to the Federal Copyright Act of 1976 (if you’re reallly bored you can read the entire text here). Without my permission, no one can reproduce it, display it, or post it for sale. Deliberately editing out my watermark and claiming to sell a garment using my image is not only clearly unethical, it is ILLEGAL.  I don’t even have to register the copyright to claim it- a process that takes on average 8-13 months and costs money. A registered copyright makes it easier to prove it’s mine (though that’s pretty obvious in this case, since I’m in the photo), and would enable the holder to collect damages and fight a legal battle (more on that later).

OK, now that we KNOW it’s illegal, what am I going to do about it????  Chances are, if you have a blog, are thinking about starting a blog, or post photos to Facebook or Instagram, you are also at risk. I’ve tried to gather all the information I can about how to deter and fight these infringements, and I thought this post would be a hell of a lot more important than my latest neckband tutorial (but don’t worry, I’ll do one of those soon too).

Let’s divide this into Offense and Defense, shall we? 


The easiest and best way to deal with this, is to discourage it. Just as you lock your car doors and install an alarm system in your home, there are a few things you can do to discourage photo-stealing (other than shutting yourself out of the digital world entirely).

  • Watermark your images. Not in a pretty, subtle, way. In an obvious, just bordering on obnoxious sort of way. I’m working with this, and trying to strike a balance between keeping my images safe(r) and preserving the artistic nature of the photos. While we used to have all our photos watermarked in exactly the same location, exactly the same size etc (it was done automatically), I am now spending an extra half hour placing the watermark exactly where it should go for maximum impact. We are still working on getting this right, but here is an example: 
  • Post a “terms of use”  statement on your blog, stating how and where your images/content may or may not be used. Again, this could get ignored but it’s good to have it there anyway.
  • Copyright your images (if you have time, see above for the benefits of registering a copyright). The US Copyright office also has more specific information.
  • Search your images regularly. There are some sites that will do this for you. Google image search is free, but not comprehensive (it only caught two of the five sites my photo is on). That way you can catch it quickly when they fall into the wrong hands.
  • Disable “right click save”. This won’t deter everyone, but it makes it harder to simply save your images by right clicking.  Wordpress has a plug-in for this- Read more about it HERE along with some other very helpful information on how to prevent image theft.
  • Add a DMCA badge. DMCA stands for “Digital Millennium Copyright Act” and was enacted in 1998 to protect digital copyrights. There’s a lot of legal mumbo jumbo here, but essentially by adding a DMCA badge to your site you send a message that you can, and will act to address any stolen content. More information on the DMCA is on wikipedia here.


  • File a DMCA Takedown Notice. You can do that for FREE by following the template on this website. You will have to file one for every site your image appears on. Make sure to take a screenshot of each as well, in case the thief tries to remove the photo.
  • Find out who hosts the content and file a complaint. You can check that for any website HERE. While the companies that stole my image are in China, their hosting services are not. Amazon, CloudFlare, etc. do NOT want to host illegal content and often act quickly if you contact them. Even if these turn out to be a “reverse proxy” or CDN (delivery networks that forward content for faster service) they should forward your complaint to the original server.
  • Check Facebook, Instagram and Twitter for your stolen images. If you find them, report them immediately to those social media sites- they responded very quickly to me. You can also report any ads containing your image. Again, remember to save the URL and/or screenshot the image as it appears there.
  • Contact the company directly. While some may not care, others may not know that they are sporting a stolen image. One person told me about a very prominent fabric company that had a stolen several of their photos from their blog- when she brought to their attention they made excuses (they were US based). Edit: Emboldened by this post, she decided to tell her story- read about it on her blog HERE
  • Use the power of social media. All together, we are a force to be reckoned with, and we can and should use any tools at our disposal to address these thefts, or they will continue to happen, and with more audacity. One reader told me about a shower curtain she ordered. In the photo, the curtain had a watermark, and when it arrived, the actual curtain was watermarked with a photographer’s logo! The image had been stolen, and the company didn’t even bother to edit out the evidence! With a large number of people sharing your post, and messaging the company, they may decide they don’t want the trouble of keeping the image on their site.
  • See a lawyer. We looked into this, but ultimately decided against it. While there may be some that would take the case pro bono, we live in a small town and accessing the right people would take time, energy, and possibly money that I don’t want to waste. But it’s an option. Or, if you’re a lawyer and want to offer your services, I’m all ears!
  • Send a “Cease and Desist” Letter, demanding that the company take down your photo immediately. You can do this with or without a lawyer.
  • Send a bill! No, really! If you’ve ever hired a family photographer, you know professional images don’t come cheap. It’s not uncommon for commercial photographers to charge thousands of dollars for their services- so send a bill! Sometimes, this will get the company’s attention. One reader told me that a photo of a cake made for a national holiday was stolen. That photographer sent out an invoice for $1000 to 22 companies that used the image without permission- and was paid by 15 of them! Now that’s a lot of fabric money!
  • Ask for credit. This wasn’t a viable option in my case (I know they aren’t gong to give me credit for the image, since they deliberately stole it), but in a different situation, this may be appropriate. Sometimes a designer or other blogger, service, etc. may use your image without permission but be happy to give credit where it’s due once you let them know this isn’t OK.
  • Do Nothing. This option sucks. But sometimes, you have to weight the pros and cons of sinking a ton of time into this, given the possibility that you may come up empty handed anyway.

Regardless of how you choose to handle image theft, know you are not alone, and that there are things you can do to discourage future violations. This website was helpful to me in deciding.

All in all, I want to say that I’m amazed, and quite touched by the generous outpouring of support and assistance from the people who saw my post and responded (even at 12AM). Your ideas and encouragement have been greatly appreciated. While this was a serious blow to my self confidence, I’ve decided that (along with the right offense/defense team) I will continue to post photos and blog about my sewing adventures- and I hope you’ll continue to follow along!

If you want to spread the word about the companies that stole my image, I have a public post on my wall HERE. You may also write comments/reviews Belle Lily, Chic Grace, Vessos.com,  and Fairy Season websites or comment on their facebook pages. 

Most of the existing reviews on these site indicate that they are likely scammers as well. If you see an ad with my image on it, please report it to Facebook or the blog/website owner! I’m sure they won’t want stolen content appearing on their site, regardless of how it got there.

You can “Like” My Page on Facebook to stay apprised of my adventures (assuming my hideous watermarks don’t drive you away) or subscribe to my blog here. I’ll have a fun tutorial to share with you tomorrow!




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  1. Synthia Gerritson on August 1, 2017 at 10:16 am

    Thank you for such intense information. I often thought about this because I am an amateur photograph and love to post pictures I have taken. I often wondered where to place my watermark.

    • Sarah on August 1, 2017 at 12:32 pm

      I’m going to add an example in my post of what I’ve done.

  2. Amy on August 1, 2017 at 10:35 am

    I’m so glad you wrote this. I went into a bit of a panic mode yesterday when I read what happened to you. I have added much better protection to my site as a result.

    • Sarah on August 1, 2017 at 12:31 pm

      This makes me happy to hear- there ARE things we can and should be doing!

  3. Victoria on August 1, 2017 at 10:37 am

    I’m so sorry this happened to you, Sarah. This is my #1 fear of putting myself out there on the internet. I really appreciate your candid honesty and steps to take to be on the defense!

    • Sarah on August 1, 2017 at 12:31 pm

      You’re welcome- I hope you got some helpful ideas.

  4. Cheryl Cole on August 1, 2017 at 11:17 am

    Were you successful in getting them to remove the pictures?

    • Sarah on August 1, 2017 at 12:30 pm

      Not yet.

  5. April Simpson-Hunt on August 1, 2017 at 11:41 am

    Thank you soooo much for writing this! I, also, panicked a bit. I don’t get a ton of traffic, but still, there are a ton of pics of my kids in my outfits on my blog and page. Could you show an example of your new watermarked photos? Mine is a seperate logo and words that I place in the photos, but no matter how see through I make it, I always feel like it takes away from the aesthetic. I can see now that it’s still neccessary…just trying to find the best way to do this without turning people off who might need to use the pics for promotion (fabric groups or pattern designers). :/

    • Sarah on August 1, 2017 at 12:30 pm

      It won’t let me upload a photo here in the comments but I’ll post an example in the main post as an edit. It is a difficult balance, and the sad truth is even watermarks can be removed with the right tools. But I think it’s an important deterrent.

      • April Simpson-Hunt on August 1, 2017 at 2:10 pm

        Thank you so much! Maybe it’s just my own that are like that. Maybe time for a logo change. Yours all look great to me. The logo is there and hard to remove, but it doesn’t detract from the look. Looks great. Thanks for sharing!

        • Sarah on August 1, 2017 at 3:12 pm

          Thank you for this feedback- I’m trying to strike a good balance!

  6. […] Source: Tip Tuesday: Hey! That’s my baby! (and my photo) – Sewing with Sarah […]

  7. Megan on August 1, 2017 at 2:37 pm

    Thanks for sharing this post and all the information you’ve gathered that will help us all to protect our images.

  8. […] I wish I weren’t writing this unapologetic tale of betrayal, copyright violation and flippance.  But, here I am.  I let it steep for about a week before writing this, spurred on by a really excellent post on the topic by Sewing With Sarah. […]

  9. Kathy Howard on August 1, 2017 at 6:22 pm

    It is sad that there is so much stealing of images and more. May I share with Spoonflower Fans on FB? There is a lot of stealing images for fabric, too.

    • Sarah on August 4, 2017 at 10:22 am

      Of course- I would love for you to share this!

  10. Janet G on August 1, 2017 at 6:42 pm

    Hi Sarah,

    I was stunned that this was happening and posted a comment on the offending FB pages. Well they replied to me last night and so I sent them your link and told them to contact you as rightful owner of the photos.
    This morning (Australian time) they have since sent me a message asking for further info and “documents”.
    This is the email they have asked me to respond to: service@fairyseason.com.

    I really hope they remove the photos of all the offending sites.

    • Sarah on August 4, 2017 at 10:23 am

      Thank you for contacting them. No documents are needed- I do not have to register copyright in order to own it. They either don’t understand or are deliberately delaying. Thank you for your support!

  11. Tammi Michelle on August 1, 2017 at 6:43 pm

    This kind of stuff ticks me off; and ignorance is not an excuse. People seem to think that be size it’s posted on a public domain, it’s public property. I recently saw a local pottery/crafting company use a blogger’s exact images (but watermarks cropped off) to advertise an evening class where they would be making the same project. After a 5 minute search, I discovered that ALL their class project advertisements were pictures taken from bloggers. I contacted the company and told them that is illegal, and their response was basically that they didn’t know any better and they’re such a small business in such a small town it shouldn’t matter. That was the worst! That they weren’t apologetic, and that they justified their illegal activity. I looked into this when I created a blog (because I see a lot of bloggers recreating the same content with their pictures [recipes and tutorials] and touting it off like it was their original idea. Omitting garlic in a recipe doesn’t make it “your” recipe) and I wanted to make sure I wasn’t violating any copyright laws. (I’ve since taken all the content of my blog down, maybe for another day when I have time to dedicate to doing that consistently) sorry for the long comment, but it ticks me off!

    • Tammi Michelle on August 1, 2017 at 6:44 pm

      I wanted to add that one of the services the “creative studio” offers is photography. So it’s not like someone on staff couldn’t whip up the project and take a proper photo of it.

  12. Jess on August 2, 2017 at 8:48 am

    So sorry this happened to you, Sarah, but thank you so much for the very well thought out and informative post! My reaction to this situation was not quite as focused and centered…haha. 🙂

  13. Janine on August 2, 2017 at 7:20 pm

    Thank you for posting this! This must have been absolutely horrible for you. I always wondered why some people had big old ugly watermarks that covered half of their photos, and now I know. I have reblogged to spread the word.

    • Sarah on August 4, 2017 at 10:24 am

      Thank you for spreading the word!!

  14. […] talking about the theft and how you can avoid and respond to such a violation, you can check it out HERE. We are making steady progress getting these photos removed, but it’s a bit like playing […]

  15. Jennifer on August 12, 2017 at 9:00 pm

    Thank you, Sarah! This is such great information to know and I’m only sorry you had to find out this way. I was feeling the same way as some of the other comments regarding the watermarks, especially after working so hard to compose the right photo; however, now I know it is necessary.
    Thanks again!

    • Sarah on August 14, 2017 at 1:04 pm

      I’m so glad this was helpful to you. We have had a lot of success getting photos removed and I’m glad you are taking some precautions.

  16. WS on August 16, 2017 at 7:22 am

    Hi Sarah, since they are trying to sell a product using that fabric that you had used, it’s possible they copied the fabric design which infringes also on the original artists copyright. If you can find that person and get her involved there is an even bigger chance to make this stop as that artist is likely entitled to all profits from the sale of the top. I guess there is a slim chance those companies also paid Shutterstock to license that design, but reach out to the artist, she would be able to check her records to see if she was ever paid to have that image printed on fabric by those companies or their supplier.

    • Sarah on August 20, 2017 at 11:30 pm

      Thank you- she did use stock art, and actually other companies are running the same print, but I have made her aware of the issue and appreciate your comment and advice!

  17. Mimi on October 9, 2017 at 2:31 pm

    Hi Sarah, I just came across this post as I am dealing with the same issue. A company in China is using photos of me and my dog and one of my products–a product which they have copied and are mass-producing and selling. I have tried numerous times to get them to take the photos down, but I haven’t had any success. Did you use the DMCA site that you provide a link for above? I’m a bit confused because you said it was free, but it looks like they charge $199. I’m willing to spend $199 if they actually do what they say, but I’m somewhat skeptical.

    Any update on whether you were able to resolve your issue and if so, how did you finally make it happen? Thanks so much for sharing your experience, which I know firsthand is infuriating.

    • Sarah on November 1, 2017 at 9:31 pm

      I did- they shouldn’t be charging at all! There was no cost- I’ll double check the link! We were able to get most of the photos taken down. I’m so sorry that has happened to you- I hope you get it resolved!

      • Sarah on November 1, 2017 at 9:40 pm

        It looks like the link I posted may have changed. I have updated it with a link to a template- you should NOT be paying money for this! Here is a link to a template- you will need to email it in. https://sarafhawkins.com/how-to-file-dmca-takedown/ Again, I’m so sorry this response is so late- I missed it! I hope its been resolved by now 🙁

  18. Jess the Sometimes Sewist on August 29, 2018 at 9:54 am

    Hey Sarah! I’m revisiting your post as I poise myself to start blogging again after baby #2. I was just wondering what program you use to add your watermarks? I’m finding some free ones online but they feel a bit clunky. Thank you!

    • Sarah on September 2, 2018 at 8:43 pm

      We add our watermarks in lightroom, during export mode. And congrats on your newest addition!

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